Must My Aspiring Content Creator Friend Cease Using Me for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, she, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her make content.

I’m grateful that Marielle has supported me with my design career, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I love being with her, but I also desire to experience it without being recorded, edited, or shared for an audience. I am not a accessory for her online persona.

The Defence: The Content Creator's View

I hope my friend to see that the creations we produce together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I look up to people on social platforms who execute that style of informal, self-made content creation.

Content creation is my version of engaging with life: observing the nuances, posting them with an audience that appreciates the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my way of offering access, providing her a opportunity to experience exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I understand not everyone likes being on camera, but often spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in small ways. My assumption was recording a short video now and then would be enjoyable for Beth. Innovation thrives in partnership, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship deeply and don’t want content creation to come between us. I am ready to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn't imply all those around her is content. She must to honor Beth’s personal space.
Another reader, 26

She may enjoy making content and displaying her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she must to hear what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and ensure it’s the priority in your relationship. Create some real memories, where true emotions are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Both seem confused as to where the line is. The answer lies not in trying to change one another, but in each setting defined limits around what is comfortable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Amanda Aguilar
Amanda Aguilar

A tech strategist with over a decade of experience in digital transformation and AI integration across various industries.

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